We’re redesigning the homebuying experience

We're a modern home finance company that partners with agents to help homebuyers overcome the limitations of traditional mortgages. This is homebuying the way it ought to be.
+900%
12-month growth in agent-referred customers
+375%
12-month growth in homes under contract
4.8 stars
average Google Review

We're a new kind of home finance company

Most alternatives to traditional real estate minimize or replace the agent. We’re an agent-led company. We believe agents are more important than ever, so we team up with some of the best.

Ready to help a client make a Homeward Offer?

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Keller Williams, Homeward PartnerRealty Austin, Homeward PartnerBetter Homes Real Estate, Homeward Partner
Porchlight Real Estate, Homeward Partner
Keller Williams, Homeward PartnerRealty Austin, Homeward PartnerBetter Homes Real Estate, Homeward Partner
Porchlight Real Estate, Homeward Partner

Our story

Tim Heyl became a real estate agent in 2009 and soon noticed a pattern. “The traditional real estate transaction was broken,” he explains.  “I kept running into the same problem: buyers couldn’t make an offer on a new home until they sold their old home.” Heyl watched his buyers get stuck paying two mortgages, moving twice, or worse — missing out on a home they loved.  

"Buying a home should be fun and exciting, but many of my buyers were anxious," he remembers. "They felt rushed to make decisions and sometimes they made really bad ones." Unlike most tech companies and other players who were trying to displace agents from real estate transactions, Heyl  firmly believed agents should be part of the solution. "People want a local real estate expert in their corner when they make this big purchase," he explains. "People need that guide."



So he stopped waiting for someone else to solve his clients’ problem and tried something radical: In December of 2018, he bought the home his clients wanted with his own money. “That cash unlocked the home equity my clients had tied up in their house,” he explains. Then they sold their old house and got a mortgage to buy the new house back from him. Homeward’s first service, Buy before you sell, was born.  “My cash made the process easier, calmer, and more certain,” explains Heyl. It also gave his clients the ability to move  on their own timeline instead of someone else’s. Heyl’s workaround solved the problem, but it wasn’t scalable. 



And Heyl wanted to provide other agents the ability to do the same for their clients. Heyl knew his experience wasn’t unique. He understood that other agents were hamstrung by the traditional real estate transaction, too, and that they needed more innovative ways to attract and help clients. 



So Heyl founded Homeward and began working toward our first round of funding — $25M — which closed in July 2019. In May 2020, less than a year later, we closed our second round of funding, this time for $105M. 

 And in May 2021, we secured $371M of additional growth capital, including $136M in equity and $235M in debt.

“Without Homeward, I never would have been able to help my clients get the home they wanted,” wrote one agent in an early review. “Homeward has helped my business and my clients. Real estate is changing and Homeward is on the forefront of those changes.”



In fact, Homeward’s first solution, Buy before you sell, was so popular that agents clamored for a service for their clients who didn’t have a home to sell. In January 2021, we introduced Buy with cash.  

Since cash offers are three times more likely to beat financed bids, this product empowers agents to make every client a cash buyer, helping them compete in multiple offer situations and command better terms in less competitive markets. 


Most alternatives to traditional real estate minimize the agent or require homebuyers to work with an agent they don’t know, an agent who may not even live in the market where they’re buying. At Homeward, we’re innovating with agents, positioning them to do more for their clients without earning any less — and homebuyers benefit. We’re proud to play a part in one of the biggest financial decisions of a consumer’s life and work hard every day to make it easier and more enjoyable.

Read more

Our story

Tim Heyl became a real estate agent in 2009 and soon noticed a pattern. “The traditional real estate transaction was broken,” he explains.  “I kept running into the same problem: buyers couldn’t make an offer on a new home until they sold their old home.” Heyl watched his buyers get stuck paying two mortgages, moving twice, or worse — missing out on a home they loved.  

"Buying a home should be fun and exciting, but many of my buyers were anxious," he remembers. "They felt rushed to make decisions and sometimes they made really bad ones." Unlike most tech companies and other players who were trying to displace agents from real estate transactions, Heyl  firmly believed agents should be part of the solution. "People want a local real estate expert in their corner when they make this big purchase," he explains. "People need that guide."



So he stopped waiting for someone else to solve his clients’ problem and tried something radical: In December of 2018, he bought the home his clients wanted with his own money. “That cash unlocked the home equity my clients had tied up in their house,” he explains. Then they sold their old house and got a mortgage to buy the new house back from him. Homeward’s first service, Buy before you sell, was born.  “My cash made the process easier, calmer, and more certain,” explains Heyl. It also gave his clients the ability to move  on their own timeline instead of someone else’s. Heyl’s workaround solved the problem, but it wasn’t scalable. 



And Heyl wanted to provide other agents the ability to do the same for their clients. Heyl knew his experience wasn’t unique. He understood that other agents were hamstrung by the traditional real estate transaction, too, and that they needed more innovative ways to attract and help clients. 



So Heyl founded Homeward and began working toward our first round of funding — $25M — which closed in July 2019. In May 2020, less than a year later, we closed our second round of funding, this time for $105M. 

 And in May 2021, we secured $371M of additional growth capital, including $136M in equity and $235M in debt.

“Without Homeward, I never would have been able to help my clients get the home they wanted,” wrote one agent in an early review. “Homeward has helped my business and my clients. Real estate is changing and Homeward is on the forefront of those changes.”



In fact, Homeward’s first solution, Buy before you sell, was so popular that agents clamored for a service for their clients who didn’t have a home to sell. In January 2021, we introduced Buy with cash.  

Since cash offers are three times more likely to beat financed bids, this product empowers agents to make every client a cash buyer, helping them compete in multiple offer situations and command better terms in less competitive markets. 


Most alternatives to traditional real estate minimize the agent or require homebuyers to work with an agent they don’t know, an agent who may not even live in the market where they’re buying. At Homeward, we’re innovating with agents, positioning them to do more for their clients without earning any less — and homebuyers benefit. We’re proud to play a part in one of the biggest financial decisions of a consumer’s life and work hard every day to make it easier and more enjoyable.

Read more

The Homeward Way

Three companies.
One seamless experience.

Becoming a homeowner involves several steps. Once the seller accepts your offer, you still have to finance your home loan and close the purchase. The paperwork and process involved can be expensive, inefficient, and cumbersome. So we created The Homeward Way. After we help you buy with cash, you can finance your home with Homeward Mortgage, and then close on it with Homeward Title. We bundle our services to save homebuyers money, time, and effort. That’s the Homeward Way.

Our founder

Tim Heyl grew up in real estate. His father founded one of Austin’s biggest home builders, inspiring Heyl to become an entrepreneur, too. So it should come as no surprise that by the time he was 24, Heyl was named the city’s number-one real estate agent by The Austin Business Journal. He ultimately led his brokerage, The Heyl Group, to be a five-time Inc 5,000 business and one of the top 25 agent teams in the country. Heyl has also built — and sold —  several other real estate businesses, including Mint Title, a settlement company, and Phone Animal,  an agent lead converter.  

“I love helping real estate agents build sustainable businesses,” explains Heyl. “And I want to make it easier for people to buy and own homes. We have to modernize this industry. I want to partner with agents to do that.”

Heyl founded Homeward in 2018 and was named Inman News Innovator of the Year in 2019. Heyl is now a father himself: he has two daughters and a son. He and his wife, Liz, mentor engaged couples at their church, and love spending time with their children at their lake house outside Austin.

Tim Heyl at Disconnect. (Credit: Melissa Fuller)

Our markets

We’re a fully remote company with a headquarters in Austin, TX, and team members scattered across the United States. Today we operate in seven states. Tomorrow, we could be coming to your hometown. Give us your email and we’ll give you a heads-up when we’re headed your way.

Our leadership team

Tim
CEO and Founder
Anna
VP, FP&A
BJ
VP, Legal
Brian
Chief Real Estate Officer
Chelsea
Chief People Officer
Claire
SVP, Operations
Colin
SVP, Product and Technology
Hannah
SVP, Corporate Strategy & Finance
Matt
Chief Partnerships Officer
Megan
SVP, Financial Products
Sam
Chief Growth Officer

Our leadership team

Anna
VP, FP&A
Hannah
SVP, Corporate Strategy & Finance
Megan
SVP, Financial Products
BJ
VP, Legal
Chelsea
Chief People Officer
Claire
SVP, Operations
Sam
Chief Growth Officer
Colin
SVP, Product and Technology
Brian
Chief Real Estate Officer
Matt
Chief Partnerships Officer
Tim
CEO and Founder

Our investors

Norwest Venture Partners
Breyer Capital
Blackstone
Live Oak Venture Partners
Javelin Venture Partners
Adams Street
Credit Suisse

Our advisors

We benefit from the expertise and counsel of leaders in real estate and tech.

Jeff Crowe
Managing Partner, Norwest Venture Partners and Co-founder and CEO, Edify Corporation
Mike DelPrete
Real Estate Tech Strategist and Scholar-in-Residence, University of Colorado Boulder
Jed Katz
Managing Director, Javelin Venture Partners and Co-founder, Move.com
Ben Rubenstein
Chief Revenue Officer, Realtor.com and Founder & CEO, OpCity
Keith Zoellner
Executive Vice President and Chief Technology Officer, CS Disco

Our investors

Norwest Venture Partners
Breyer Capital
Blackstone
Live Oak Venture Partners
Javelin Venture Partners
Adams Street
Credit Suisse

Our advisors

We benefit from the expertise and counsel of leaders in real estate and tech.

Jeff Crowe
Managing Partner, Norwest Venture Partners and Co-founder and CEO, Edify Corporation
Mike DelPrete
Real Estate Tech Strategist and Scholar-in-Residence, University of Colorado Boulder
Jed Katz
Managing Director, Javelin Venture Partners and Co-founder, Move.com
Ben Rubenstein
Chief Revenue Officer, Realtor.com and Founder & CEO, OpCity
Keith Zoellner
Executive Vice President and Chief Technology Officer, CS Disco

Our mission,
vision, and values

Mission

We build innovative home finance solutions to overcome the limitations of the traditional mortgage.

Vision

In the future, our cash offer, flexible financing, and convenient closings will make buying a home as simple and seamless as any other online purchase.

Values

The Golden Rule

Whether we’re dealing with colleagues or customers, we follow The Golden Rule, treating others the way we want to be treated. It’s a simple rule, but it’s also significant: we don’t prioritize money or growth over people, and we practice empathy at every opportunity.

Calm Focus

We work in tech and build solutions for real estate. Both are fast-paced and stressful industries. So it’s important that  we focus on the larger objective rather than rushing from one task to the next. If something is out of scope, we say “No.” If something feels rushed, we pump the brakes. This calm focus helps us create solutions our customers love. 

One Team, One Dream

Big problems require big solutions. We look at our customers’ experience holistically, and recognize that solving them requires collaboration across teams. This approach extends to cooperation among our three affiliate companies — Homeward, Homeward Mortgage and Homeward Title — and produces  a more integrated homebuying experience. 

"I’m grateful for the opportunity to be part of a mission bigger than all of us. The culture we are creating is changing the lives of our team members and our clients at the same time."

I look forward to building an art studio in my next home.

Duri
Duri
Director of Inside Sales

"Every person I've met at Homeward is intelligent, kind, and fun to work with. I can tell that everyone is driven by the same desire: to help agents and their clients while following the Golden Rule."

My husband doesn't know it yet, but my dream home is one that can house seven dogs and two kids.

Esther
Esther
Head of L&D

"My team loves shipping new features to our agents and customers and making life easier for our colleagues. And we do it while helping each other grow. I'm really proud that we've built a team that's both driven and kind."

Our property has more than 20 trees on it.

Jeremy
Jeremy
Sr Director of Product Engineering

"I love our customer-centric culture. I am constantly pushed to be my best for our customers and empowered to find creative solutions for each unique transaction."

I love shipping container homes and hope to build my own one day.

Awele
Awele
Loan Officer

"I’m growing so much as an engineer thanks to the mentorship and trust given to me. And I get to do it while working on a product I believe in."

One day, I want to own a home with a music room.

Katie
Katie
Software Engineer

"Homeward is that perfect blend of giving you space to learn and grow, while also giving you amazing mentors who you can look up to and learn from. I genuinely look forward to coming to work each day!"

My dream home is a tiny shack on the ocean!

Hannah
Hannah
Director of Corporate Strategy & Planning

"The best part of working at Homeward is the sense of belonging and purpose the company fosters. From day one, it is obvious the people here truly care and there's an environment of collaboration, support and celebration."

After spending a year and a half as digital nomads, my wife and I recently closed on our first home.

Nick
Nick
Senior Manager, Strategic Finance

"I love how collaborative Homeward is: every single department works together to get each customer to the finish line."

The house I currently live in resembles a treehouse — and I love it!

Ellie
Ellie
Customer Experience Manager

"What I enjoy most about working here is that no two days are the same. Each day brings new challenges and opportunities for growth."

Our house has a little shower in the mudroom for our dogs, which also frequently gets used for kids.

Mike
Mike
Senior Credit Officer

Our people

What makes Homeward so great? We're glad you asked.
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Your opportunity

We’re on a mission to make homebuying as simple and seamless as any other online transaction. Want to help?